According to IMARC Group’s latest report, titled “Personal Hygiene Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, the global personal hygiene market reached a value of US$ 55.7 Billion in 2020. Looking forward, IMARC Group expects the global market to grow at a CAGR of 5.80% during 2021-2026.
Personal hygiene is the act of maintaining the cleanliness of the external body. This practice involves the use of soaps, sanitizers, masks, gloves, disinfectants, sanitary napkins, antibacterial wipes and incontinence garments on a regular basis to avoid the development of ailments caused by the contamination of germs and viruses. These products assist in washing, cleaning, sanitizing, or covering body parts to maintain a high level of hygiene among users.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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The personal hygiene market is driven by the growing awareness regarding the importance of maintaining cleanliness and hygiene. Inflating disposable income levels of the masses and their changing lifestyle patterns have enabled individuals to invest in good-quality and premium personal hygiene products, thereby providing an impetus to the market growth. This is further supported by the increasing number of campaigns launched by numerous governments and private organizations to encourage a clean and healthy lifestyle across the globe, especially in developing countries. Some of the other factors contributing to the market growth include the continual launch of several natural and organic hygiene product variants and the rising awareness regarding the significance of utilizing feminine hygiene products.
Personal Hygiene Market 2021-2026 Competitive Analysis and Segmentation:
Competitive Landscape With Key Players:
The competitive landscape of the personal hygiene market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
- Johnson & Johnson
- Colgate-Palmolive Company
- The Kroger Co.
- Kimberly-Clark Corporation
- Unicharm Corporation
- Henkel AG & Company
- The Procter & Gamble Company
- Reckitt Benckiser Group
Key Market Segmentation:
The report has segmented the global personal hygiene market in the basis of product type, pricing, usability, distribution channel and region.
Breakup by Product Type:
- Feminine Hygiene Products
- Sanitary Napkins
- Incontinence Garments
- Adult Diaper
- Protective Underwear
- Cloth Adult Diaper
- Hand Sanitizers
- Stretchable Caps
- Antimicrobial Wipes
Breakup by Pricing:
- Mass Products
- Premium Products
Breakup by Usability:
Breakup by Distribution Channel:
- Hospital Pharmacies
- Supermarkets and Hypermarkets
- Online Stores and Pharmacies
- Convenience Stores and Retail Pharmacies
Breakup by Region:
- North America
- Asia Pacific
- Latin America
- Middle East and Africa
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Key highlights of the report:
- Market Performance (2015-2020)
- Market Outlook (2021-2026)
- Market Trends
- Market Drivers and Success Factors
- The Impact of COVID-19 on the Global Market
- Value Chain Analysis
- Structure of the Global Market
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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