The Latest released survey report on Global (United States, European Union and China) Greek Yoghurt Market aims to deliver an in-depth outline regarding the trends and market development scenario to outpace market with relevant strategies. To drive profitable and sustainable growth, Greek Yoghurt manufacturers need to develop strategies to appeal to consumers and leverage technology to enhance end users experience. A wide list of manufacturers are considered in the survey with company profiling of Nestle (Switzerland), Danone (France), Chobani (U.S.), Jalna Dairy Foods Pty Ltd. (Australia), General Mills, Inc. (U.S.), Stonyfield Farm, Inc. (U.S.), FAGE International S.A. (Loxembourg) & Erhmann AG (Germany).
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Greek yoghurt is also known as strained yoghurt. It is produced by removing the whey content of the milk to give the yoghurt a unique taste. It is consumed directly or is used for the preparation of other food products. The other uses include in marinade preparation, bakery products, smoothies, dips, salads etc.
The higher protein content than any other regular yoghurt drives higher attention from the consumers towards Greek yoghurt. In addition, features including lower sugar content and low sodium makes it a preferred healthy choice.
Segmentation and Targeting
Essential demographic, geographic and behavioral information in the Greek Yoghurt market is targeted to aid in determining the features that producers should encompass in order to fit in current market dynamics. To evaluate consumer centric analysis – the Greek Yoghurt study has also considered information on Market Maker to have better understanding about end consumers, their buying behavior and patterns.
Greek Yoghurt Product Types In-Depth: Plain, Strawberry, Blueberry, Raspberry, Peach, Cherry, Pineapple, Mango & Others
Greek Yoghurt Major Applications/End users: Hypermarket and Supermarkets, Convenience Stores, Retailers, E-Commerce & Others
Regions Included: North America [United States, Canada, Mexico], Asia-Pacific [China, India, Japan, South Korea, Australia, Indonesia, Malaysia, Philippines, Thailand, Vietnam], Europe [Germany, France, UK, Italy, Russia, Rest of Europe], South America [Brazil, Argentina, Rest of South America], Middle East & Africa [GCC Countries, Turkey, Egypt, South Africa, Rest of Middle East & Africa]
Part of enhancing Greek Yoghurt business models and operations to help improve margins involves sustaining efficiencies. With that in mind, supply chain transformation is a key area of focus for leading companies in Greek Yoghurt as 49% seek to have more efficient and effective supply chain system.
Production facilities are expanding, with Global (United States, European Union and China) Greek Yoghurt market players investing as per consumer demand. Large MNCs and local players have significantly grown production capacity in the Greek Yoghurt market space. New facilities are utilizing technologies to drive efficiency and capacity to meet high volume.
“29% of manufacturers cited that their supply chain is fully integrated across the business and channels”
Additionally, a chapter is included in the Global (United States, European Union and China) Greek Yoghurt Market Study showing takeaway points of survey such as top reasons for the companies to improve supply chain visibility in years to come; some of the parameters considered in Greek Yoghurt Market survey are “Enabling right product, right time, right place strategy”, “Increase speed and decision making”, “Ability to move into new markets”, “Management of supply chain risk”, “Compliance with regulatory changes” etc.
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