The Latest released survey report on Global (United States, European Union and China) Kale Chips Market aims to deliver an in-depth outline regarding the trends and market development scenario to outpace market with relevant strategies. To drive profitable and sustainable growth, Kale Chips manufacturers need to develop strategies to appeal to consumers and leverage technology to enhance end users experience. A wide list of manufacturers are considered in the survey with company profiling of Healthy Crunch, General Mills, Vermont Kale Chips, The Kale Factory, Brad’S Raw Foods, Made In Nature & Rhythm Superfoods.
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Kale or leaf cabbage is highly nutrient-dense and is processed to make healthier food and beverages such as chips, juices, powder, and capsules. It is also used to prepare bakery items such as cakes, pastries, bread, and muffins.
The chips or crisps product segment accounted for the major share of the packaged kale chips market during 2021. Our industry research experts have predicted that this product segment will continue to controbute to the maximu m share of this market during the forecast period as well.
This market study estimates that in terms of geographic regions, the Americas will be the major revenue contributor to this market throughout the forecast period. The increased demand for kale-based products and the rise in the number of supermarkets, hypermarkets, discount store, convenience stores, and food specialist stores will drive the growth of the packaged kale chips market in this region.
Segmentation and Targeting
Essential demographic, geographic and behavioral information in the Kale Chips market is targeted to aid in determining the features that producers should encompass in order to fit in current market dynamics. To evaluate consumer centric analysis – the Kale Chips study has also considered information on Market Maker to have better understanding about end consumers, their buying behavior and patterns.
Kale Chips Product Types In-Depth: Chips or Crisps & Extruded Snacks
Kale Chips Major Applications/End users: Supermarkets and Hypermarkets, Health Food Stores, Convenience Stores & Online Retailers
Regions Included: North America [United States, Canada, Mexico], Asia-Pacific [China, India, Japan, South Korea, Australia, Indonesia, Malaysia, Philippines, Thailand, Vietnam], Europe [Germany, France, UK, Italy, Russia, Rest of Europe], South America [Brazil, Argentina, Rest of South America], Middle East & Africa [GCC Countries, Turkey, Egypt, South Africa, Rest of Middle East & Africa]
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Part of enhancing Kale Chips business models and operations to help improve margins involves sustaining efficiencies. With that in mind, supply chain transformation is a key area of focus for leading companies in Kale Chips as 49% seek to have more efficient and effective supply chain system.
Production facilities are expanding, with Global (United States, European Union and China) Kale Chips market players investing as per consumer demand. Large MNCs and local players have significantly grown production capacity in the Kale Chips market space. New facilities are utilizing technologies to drive efficiency and capacity to meet high volume.
“29% of manufacturers cited that their supply chain is fully integrated across the business and channels”
Additionally, a chapter is included in the Global (United States, European Union and China) Kale Chips Market Study showing takeaway points of survey such as top reasons for the companies to improve supply chain visibility in years to come; some of the parameters considered in Kale Chips Market survey are “Enabling right product, right time, right place strategy”, “Increase speed and decision making”, “Ability to move into new markets”, “Management of supply chain risk”, “Compliance with regulatory changes” etc.
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