Market Research Future (MRFR) presumes that the kombucha market will procure a decent growth rate between 2020 and 2027 (evaluation period).
Growth Boosters and Impediments
Kombucha is known for its ability to foster digestive health, body functioning, and elevate mood as well as energy levels. The product’s mounting popularity is the result of its distinct flavor along with fizzy taste that adds to its appeal. The beverage is also effective in treating arthritis, cancer, and several degenerative disorders while is also used for body detox, boosting metabolism, fostering connective tissues, and alleviating headaches. Companies are majorly invested in product innovations to cater to the growing inclination of consumers towards functional and healthy beverages.
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Another tactical move made by the players is marketing their products on social media. These channels help elevate brand awareness among consumers while attractive packaging and products with different ingredients and flavors like ginger, lemon, coffee, and berries ensure customer loyalty. Manufacturers are teaming up with different distribution centers, like supermarkets, and health stores to augment the presence of kombucha products.
Furthermore, the flourishing retail industry along with the rising popularity of the e-commerce sector can also be an attractive opportunity for the manufacturers. Established firms are inclining towards online shopping channels since these require lower expenditure compared to the traditional retail outlets. E-commerce helps organizations easily reach out to a wider customer base, thereby resulting in extensive business exposure. As a result, the growing significance of online shopping platforms among consumers will prove to be quite favorable for the kombucha industry.
The most prominent vendors in the global market for kombucha are Kombucha Wonder Drink (U.S.), Gt’s Kombucha (U.S.), Live Soda Kombucha (U.S.), Nesalla Kombucha (U.S.), Kosmic Kombucha (U.S.), Kevita, Inc. (Canada), Buchi Kombucha (U.S.), Reed’s Inc (U.S.), Makana Beverages Inc. (U.S.), to list a few.
Kombucha industry has been studied in detail and to present an extensive framework, MRFR report lists a few major segments, namely type, packaging and distribution channel.
The primary types of kombucha available in the global market are black tea, green tea, and others. Between these, the highest growth will be exhibited by the green tea segment in the years to come on account of the several health benefits associated with this type and the surging health consciousness among consumers.
Packaging-based segments are glass, metal, plastic, and others. The highest share in the global market belongs to the plastic segment, which is touted to continue thriving at a significant pace during the given period.
Kombucha is generally sold via store based or non-store-based distribution channels. Store based distribution channels have secured the lead, as most of the consumers prefer the one-stop shopping experience associated with these channels.
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Kombucha industry can be geographically considered for APAC or Asia Pacific, North America, Europe, as well as rest of the world (ROW).
North America forms the most lucrative market for kombucha, with Canada and the United States identified as leading countries. Both the countries house a massive pool of renowned Kombucha manufacturers, as well as popular foodservice brands like Starbucks that introduce kombucha under their own labels. These brands are striving to meet with the soaring demand for high quality and excellence among consumers and are working on creating a niche in the fast- expanding kombucha industry. Additionally, large-scale investments in designing advanced blending processes should also enhance the demand for kombucha-based drinks in the region over the next couple of years.
In Europe, consumers in France, Germany, Spain, and Italy are growing aware about healthy products that enhance immunity and ensure well-being, which has led to booming sale of kombucha in recent years. High economic status plus growth in health consciousness among people has also resulted in a higher preference for these types of drinks, as preventative care turns into the latest norm in Europe.
The market size in Asia Pacific has been expanding at a fast pace, backed by frequent launches of new and exciting flavors by local companies. With the dramatic increase in diabetes, obesity, and other kinds of lifestyle diseases, people in the region are opting for kombucha. Rapid increase in urbanization has paved the way for a higher number of retail stores, convenience stores and restaurants where kombucha is sold extensively. Popularity of the e-commerce sector across China, Indonesia, India, and many more countries has fostered the consumption rate, considering the ease of distribution in terms of offline as well as online modes.
Two entrepreneurs, Jillian White and Brook Hanson have acquired NessAlla Kombucha. With this acquisition, they are set to launch new kombucha brews including Blue Majik and sea salt, Magic Matcha with matcha tea, Butterfly Effect crafted with butterfly pea flower and jasmine green tea and more.
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