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In-Store Sampling Benchmarks for Experiential Retail Marketing Shows How to Capture Imagination Post-Pandemic

Jun 16, 2022 7:00 AM ET

In-Store Sampling Benchmarks for Experiential Retail Marketing Shows How to Capture Imagination Post-Pandemic

Portland Marketing Analytics (PortMA), a full-service market research firm based in Portland, Maine has launched its inaugural report on In-Store Sampling Benchmarks for Experiential Retail Marketing. The first edition report is a must-read for experiential marketing professionals looking to capture consumers’ attention post-pandemic.  

Portland, ME, USA – PortMA’s In-Store Sampling Benchmarks for Experiential Retail Marketing report is a guide for experiential marketers looking to grow their brands through in-store sampling events. Its findings are based on the knowledge and experience gained from thousands of activations and exit interviews. They show not only how to attract shoppers but how to deliver ROI from in-store sampling.

As post-pandemic consumers are returning to in-store shopping, their demands have changed. Consumers are no longer heading to their favorite store simply to buy groceries and other items. They are looking to in-store retail for an experience that online shopping cannot deliver. Captivating experiential marketing campaigns are a critical part of delivering that experience.

For brands, the demand for in-store experiences offers excellent opportunities to connect with consumers directly and build a relationship that other forms of marketing may not deliver. For experiential marketers, there has never been a better time to deliver unparalleled ROI from well-crafted product sampling events. Using data to guide every step of a campaign is the safest way to build a successful campaign.

PortMA’s in-store sampling benchmarks report’s findings are based on insights gained from 8,456 activation days and over 42,000 consumer exit interviews. The report combines the findings of field staff with the expertise of the PortMA’s data analysts. During the sampling events, field staff distributed more than 330,000 wet and dry samples in malls and at farmers’ markets. The insights gained from nearly 900,000 consumer engagements all feed into this report.

Chris Clegg, President and Research Director at PortMA, says: “Consumers are returning to in-store retail, but they are expecting more than business as usual. Consumers want retail experiences.”

“Experiential marketing and in-store sampling provide marketers and brands with the perfect channel to fulfill this demand. At the same time, agencies and in-house brand teams can deliver first-in-class ROI for their campaigns with the help of data and benchmarks.”

The in-store sampling report’s contents help marketers illustrate the value of in-store sampling events to stakeholders and other parties. Through benchmarking, marketers will find it easy to justify their campaign budget and link it directly to ROI.

Every purchase of this first edition report includes a single-user license and access to these tools:

  • Fully indexed PDF report
  • PowerPoint data tables
  • One-page executive summary
  • Analyst support for the 12 months following the purchase

PortMA is a full-service marketing firm that uses data analytics to develop and evaluate marketing communication strategies for experiential marketing agencies, advertisers, and leading brands.

For more information about the contents of the report, please visit this link or contact the sales team directly using the information below.

info@portma.com 1.800.917.9983