Global Live Streaming Market Overview:
According to the research reports by MRFR, Global Live Streaming Market Research Report: By End-User, Component, and Region- Forecast till 2030, the market is projected to cross size of approximately USD 534.37 Billion by the end of 2030. The reports predict that the market will likely record a substantial CAGR of over 29.3% over the review timeframe.
Report Scope:
| Parameter | Details |
| Market Size in 2030 | USD 534.37 Billion |
| Growth Rate: | CAGR of 29.3% from 2022 to 2030 |
| Study Period: | 2022 -2030 |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
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Live Streaming Market Scope:
Live Stream Marketing refers to video content generated, distributed, and streamed in real-time to promote and advertise a company’s services or products. It is a versatile and in-demand tool offering the audiences an avenue to communicate directly and have a sharper window into the business. It can now be done in various ways, with choices that tailor to the brand. Every platform, such as Youtube Live Streaming, Instagram Live Streaming, and Facebook Live Marketing, provides various opportunities and features to target different audiences better. The users can communicate live by posting comments appearing beside the live stream. Live stream marketing software and tools also aid businesses in broadcasting and recording live event feeds over the internet. It is cost-effective, authentic, and engaging, therefore, appealing to a much broader audience potential. Innovations like artificial intelligence and blockchain technology are utilized to improve video quality. The global market for live streaming has registered enormous growth in the last few years. The primary aspect boosting the market’s growth is the live videos or live streaming activities substantially raising the audience attraction since the beginning of 2015.
Competitive Analysis
The list of prominent leaders across the global market for live streaming includes companies such as:
- Com Inc. (US)
- Flux Broadcast (UK)
- Hr (Croatia)
- Dacast (US)
- Instagram Inc. (US)
- Huya Inc. (China)
- Empire Video Productions LLC (US)
- Periscope (UK)
- IBM Corporation (US)
- TV (UK)
- Vimeo (US)
- Microsoft Corporation (US)
- AfreecaTV Co. Ltd. (South Korea)
- Google Inc. (US)
- Twitch Interactive Inc. (US)
- Facebook Inc. (US)
Market USP Covered
Live Streaming Market Drivers
The global market for live streaming has recorded massive growth in the last few years. The market’s growth is credited to the factors such as growing preference for live streaming, imposition of lockdowns, and rising streaming activity.
Market Restraints
On the other hand, fake traffic on live-streaming sites may pose a significant challenge to global players.
COVID-19 Impact
The global health crisis in the form of COVID-19 has had a massive impact on most industry areas across the globe. The pandemic had spread to almost 225 countries across the world. The governments across these nations announced partial or complete lockdowns in order to curb the spread of the disease. Given the travel restrictions and social distancing norms implemented, the supply chain networks for the majority of the industry sectors faced severe losses and disruptions. On the other hand, unlike other market areas, the global live streaming market picked up during the pandemic and recorded substantial positive growth. The full/partial lockdown implemented to curb the spread of the virus raised live streaming activities by over 50% compared to the pre-COVID period. In April 2020 alone, various live streaming platforms experienced a substantial rise in viewership.
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The lockdowns led to massive revenue losses across all the market sectors. They shut down various businesses temporarily or permanently, halting the manufacturing activities, but live video streaming activities have skewered further.
Examining the latest trend during the pandemic, when everyone was maintaining social distancing and dodging social gatherings, live streaming seemed like a perfect choice to hold concerts and other big events. With the growing prevalence of smart gadgets and the internet, the global live streaming market is anticipated to increase over the coming years.
Segment Analysis
Among all the components, the platforms segment is anticipated to dominate the global live streaming market over the coming years. The availability of streaming platforms such as Facebook, Instagram, LinkedIn, etc., allowing people to interact with the user through comments, is anticipated to boost the segment’s growth over the review timeframe.
Among all the end-use industries, the media & entertainment segment is anticipated to lead the global market for live streaming over the assessment timeframe. The segment includes event management companies, news broadcasting companies, and film production promoting their events and includes numerous national events for their targeted audiences. Various media & entertainment companies are implementing live streaming services to employ their intended audiences, thus boosting the market’s growth.
Regional Analysis
The global market for live streaming is analyzed across five major regions: North America, Europe, Asia-Pacific, the Middle East & Africa, and Latin America.
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According to the research reports by MRFR, the Asia-Pacific region is likely to secure the top position across the global market for live streaming over the assessment timeframe. The broad user base is the primary factor attributing to the growth of the regional market. Furthermore, factors such as rising consumer preference for live streaming, proliferation of live video-streaming services, increasing Internet penetration in developing countries, and the rising adoption of digital innovation are also projected to positively influence the growth of the regional market over the forecasted era.
The live streaming market for the North American region is projected to grow substantially over the forecasted period. The regional market’s growth is attributed to factors such as the growing live video streaming and substantial expenditure on gaming and entertainment.
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