According to a new report by Expert Market Research titled, ‘Indian Tea Market Report and Forecast 2020-2025‘, the Indian tea market consumption reached a volume of almost 1.10 million tons of tea in 2019. The market consumption is further expected to grow at a CAGR of 4% in the forecast period of 2020-2025 to attain 1.40 million tons by 2025.

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The Indian tea market is driven by the rising penetration of the beverage in the country, preferred by various socio-economic classes. The country is globally the second largest producer of tea, after China. India is also the major consumer of tea, accounting for almost a fifth of the global consumption in 2016. Nearly 80% of the total output of tea in India is consumed locally. Assam is the key tea producing state in India, followed by West Bengal. Based on origin, Darjeeling and Assam types are globally recognised types of beverages. On the basis of types, black tea is the largest segment in India.

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The Indian tea market is driven by the increasing popularity of cafes or lounges themed serving variations of the beverage, such as Chaayos, Wagh Bakri Tea Lounge, and Starbucks (NASDAQ: SBUX). Tetley, owned by Tata Global Beverages Limited, is a renowned and leading tea brand in India, famous for its diverse flavours and tastes. It has been a pioneer in the tea industry, launching the first-ever range of flavoured tea bags. The brand brought the green tea wave back in 2006 by introducing the green tea range, which comes in two forms- Tea Bags and Loose Leaf.

Market Breakup by Type:

1. Black
2. Green
3. Oolong
4. White
5. Others

The market is divided on the basis of types into black, green, oolong, and white, among others.

Market Breakup by Packaging:

1. Loose Tea
2. Plastic Containers
3. Paper Boards
4. Aluminium Tin
5. Tea Bags

On the basis of packaging, the tea market is segmented into loose tea, plastic containers, paper boards, aluminium tin, and tea bags.

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Market Breakup by Distribution Channel:

1. Supermarkets/Hypermarkets
2. Speciality Stores
3. Convenience Stores
4. Online Retailers
5. Others

The tea market is categorized on the basis of distribution channels into supermarkets/hypermarkets, specialty stores, convenience stores, and online retailers, among others.

Market Breakup by Application:

1. Residential
2. Commercial

On the basis of applications, the market is divided into residential and commercial.

Market Breakup by Processing:

1. CTC
2. Orthodox (Traditional)

The market is segmented based on processing into CTC and orthodox (traditional).

Market Breakup by Region:

• Assam
• West Bengal
• Tamil Nadu
• Kerala
• Karnataka
• Uttar Pradesh
• Maharashtra
• Gujarat
• West Bengal
• Bihar
• Others

By states, the market is divided into Assam, West Bengal, Tamil Nadu, Kerala, Karnataka, Uttar Pradesh, Maharashtra, Gujarat, West Bengal, and Bihar, among others.

Competitive Landscape & Supplier Analysis:

1. Tata Global Beverages Limited (NSE: TATACONSUM)
2. Hindustan Unilever Limited (NSE: HINDUNILVR)
3. Gujarat Tea Processors & Packers Ltd
4. Amar Tea Private Limited
5. Organic India Private Limited
6. Pataka Industries Private Limited
7. Others

Tata Global Beverages Limited, Hindustan Unilever Limited, Gujarat Tea Processors & Packers Ltd, Amar Tea Private Limited, Organic India Private Limited, and Pataka Industries Private Limited, among others, are the key players in the Indian tea market as identified by Expert Market Research. The comprehensive report looks into their market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions.

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Note 2: As the novel coronavirus (COVID-19) continues to spread across the world, our analysts are constantly tracking the impact of this rapidly evolving situation on the markets and consumer purchase behaviours. Thus, our latest estimates and analysis about the current market trends and forecast will exhaustively reflect the effects of this emerging pandemic.

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