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Mobile Augmented Reality (MAR) Market WILL HIT BIG REVENUES IN FUTURE | BIGGEST OPPORTUNITY BY KEY PLAYERS – Apple Inc. ,Atheer, Inc. ,Augmented Pixels ,Aurasma

Sep 11, 2020

The ‘ Mobile Augmented Reality (MAR) market’ research report added by Report Ocean, is an in-depth analysis of the latest developments, market size, status, upcoming technologies, industry drivers, challenges, regulatory policies, with key company profiles and strategies of players. The research study provides market overview; Mobile Augmented Reality (MAR) derived key statistics, based on the market status of the manufacturers and is a valuable source of guidance and direction for companies and individuals interested in Mobile Augmented Reality (MAR) market size forecast, Get report to understand the structure of the complete fine points (Including Full TOC, List of Tables & Figures, Chart).

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A combination of factors, including COVID-19 containment situation, end-use market recovery & Recovery Timeline of 2020/ 2021

covid-19 scenario Market Behavior/ Level of Risk and Opportunity End Industry Behavior/ Opportunity Assessment Expected Industry Recovery Timeline Business Impact Horizon
Opening of Economy by Q3 2020 xx xx xx xx
Recovery – Opening of Economy extended till Q4 2020 / Q1 2021 xx xx xx xx

Global mobile augmented reality market will reach $151.81 billion by 2026, growing by 48.7% annually over 2020-2026 despite the impact of COVID-19.

Highlighted with 88 tables and 82 figures, this 175-page report “Global Mobile Augmented Reality (MAR) Market by Technology, Component, Mobile Device, Industry Vertical, End-user, and Region 2020-2026: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire global mobile augmented reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2019, revenue estimates for 2020, and forecasts from 2021 till 2026. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:

– Market Structure

– Growth Drivers

– Restraints and Challenges

– Emerging Product Trends & Market Opportunities

– Porter’s Fiver Forces

The trend and outlook of global market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify global mobile augmented reality market in every aspect of the classification from perspectives of Technology, Component, Mobile Device, Industry Vertical, End-user, and Region.

Based on technology, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

Marker-based MAR

– Passive Marker

– Active Marker

Markerless MAR

–   Model-based Tracking

–   Image-based Processing

Based on component, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.


– Sensors

– Semiconductor Component

– Displays

– 3D Cameras

– Others


– Consumer (personal users in billions and consumer MAR apps in $ bn are also provided in year wise base)

– Enterprise

Based on mobile device, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

– Smartphones

– Tablets

– Personal Digital Assistants (PDAs) and Handheld Game Consoles

– Smart Glasses and Wearables

Based on industry vertical, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

– Gaming

– Entertainment & Media

– Aerospace & Defense

– Healthcare

– Education & E-learning

– Manufacturing

– Retail & E-commerce

– Other Verticals

Based on end user, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.



– Large Enterprises

– Small- & Medium-sized Enterprises

Geographically, the following regions together with the listed national/local markets are fully investigated:

– APAC (Japan, China, South Korea, Australia, India, and Rest of APAC; Rest of APAC is further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, and Sri Lanka)

– Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe; Rest of Europe is further segmented into Belgium, Denmark, Austria, Norway, Sweden, The Netherlands, Poland, Czech Republic, Slovakia, Hungary, and Romania)

– North America (U.S., Canada, and Mexico)

– South America (Brazil, Chile, Argentina, Rest of South America)

– RoW (Saudi Arabia, UAE, Iran)

For each of the aforementioned regions and countries, detailed analysis and data for annual revenue are available for 2015-2026. The breakdown of all regional markets by country and split of key national markets by Technology, Mobile Device, and Industry Vertical over the forecast years are also included.

The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.

Key Players (this may not be a complete list and extra companies can be added upon request):

Apple Inc.

Atheer, Inc.

Augmented Pixels


Blippar Ltd.

Catchoom Technologies, S.L.



Google, LLC


Infinity Augmented Reality

Laster Technologies

Lumus Ltd.


Microsoft Corp.

Optinvent S.A.

Qualcomm Technologies Inc.

Rockwell Collins

Samsung Co Ltd.

Sieko Epson

Technical Illusions

Total Immersion

Universal mCloud Corp. (NGRAIN)

Vuzix Corp.

WeAR Studio

Wikitude GmbH


(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

A systematic step framework for How to Tackle The Situation… “MITIGATE” | “SUSTAIN” | “GROW”: Business Strategy Recovery, Scenario and Planning

Key Segments Studied in the Global Mobile Augmented Reality (MAR) Market

Geographical Breakdown: Regional level analysis of the market, currently covering North America, Europe, China & Japan

In-Depth Qualitative Analyses Include Identification And Investigation Of The Following Aspects: Market Structure, Growth Drivers, Restraints and Challenges, Emerging Product Trends & Market Opportunities, Porter’s Fiver Forces. The report also inspects the financial standing of the leading companies, which includes gross profit, revenue generation, sales volume, sales revenue, manufacturing cost, individual growth rate, and other financial ratios. The report basically gives information about the Market trends, growth factors, limitations, opportunities, challenges, future forecasts, and details about all the key market players.

 (Check Our Exclusive Offer: Ask for Discount to our Representative)

Changing Forecasts in a Time of Crisis: explores key issues, including:

  • The heavy economic impacts of social distancing measures
  • Future changes in consumer behavior
  • The urgent need for high-frequency economic data
  • Mapping Out a Potential Recovery
  • Business Strategies During COVID-19
  • Near & Long Term Risk Outlook, Risk Assessment and Opportunities

Key questions answered: Study Explore COVID 19 Outbreak Impact Analysis

  • Market size and growth rate during forecast period.
  • Key factors driving the Market.
  • Key market trends cracking up the growth of the Market.
  • Challenges to market growth.
  • Key vendors of Market.
  • Detailed SWOT analysis.
  • Opportunities and threats faces by the existing vendors in Global Market.
  • Trending factors influencing the market in the geographical regions.
  • Strategic initiatives focusing the leading vendors.
  • PEST analysis of the market in the five major regions.
  • What should be entry strategies, countermeasures to economic impact, and marketing channels?
  • What are market dynamics?
  • What are challenges and opportunities?
  • What is economic impact on market?
  • What is market chain analysis by upstream raw materials and downstream industry?
  • What is industry considering capacity, production and production value? What will be the estimation of cost and profit? What will be market share, supply and consumption? What about import and export?
  • What is current market status? What’s market competition in this industry, both company, and country wise? What’s market analysis by taking applications and types in consideration?
  • What were capacity, production value, cost and profit?
  • Who are the global key players in this industry? What are their company profile, their product information, and contact information?
  • Which manufacturing technology is used, what are their company profile, their product information, and contact information?

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Key Points Covered in Mobile Augmented Reality (MAR) Market Report: COVID 19 Impact Analysis

1 Introduction 9

1.1 Industry Definition and Research Scope 9

1.1.1 Industry Definition 9

1.1.2 Research Scope 10

1.2 Research Methodology 13

1.2.1 Overview of Market Research Methodology 13

1.2.2 Market Assumption 14

1.2.3 Secondary Data 14

1.2.4 Primary Data 14

1.2.5 Data Filtration and Model Design 16

1.2.6 Market Size/Share Estimation 17

1.2.7 Research Limitations 18

1.3 Executive Summary 19

2 Market Overview and Dynamics 21

2.1 Market Size and Forecast 21

2.2 Major Growth Drivers 22

2.3 Market Restraints and Challenges 25

2.4 Emerging Opportunities and Market Trends 28

2.5 Porter’s Fiver Forces Analysis 31

3 Segmentation of Global Market by Technology 35

3.1 Market Overview by Technology 35

3.2 Marker-based Mobile Augmented Reality 37

3.3 Markerless Mobile Augmented Reality 39

4 Segmentation of Global Market by Component 41

4.1 Market Overview by Component 41

4.2 Hardware 43

4.3 Software 45

4.3.1 Consumer MAR App Market 46

5 Segmentation of Global Market by Mobile Device 48

5.1 Market Overview by Mobile Device 48

5.2 Smartphones 50

5.3 Tablets 51

5.4 Personal Digital Assistants (PDAs) and Handheld Game Consoles 52

5.5 Smart Glasses and Wearables 53

6 Segmentation of Global Market by Industry Vertical 54

6.1 Market Overview by Industry Vertical 54

6.2 Gaming 56

6.3 Entertainment & Media 57

6.4 Aerospace & Defense 58

6.5 Healthcare 59

6.6 Education & E-learning 60

6.7 Manufacturing 61

6.8 Retail & E-commerce 62

6.9 Other Verticals 63

7 Segmentation of Global Market by End User 64

7.1 Market Overview by End User 64

7.2 Consumer 66

7.3 Enterprise 68

8 Segmentation of Global Market by Region 69

8.1 Geographic Market Overview 2019-2026 69

8.2 North America Market 2019-2026 by Country 73

8.2.1 Overview of North America Market 73

8.2.2 U.S. 76

8.2.3 Canada 80

8.2.4 Mexico 82

8.3 European Market 2019-2026 by Country 84

8.3.1 Overview of European Market 84

8.3.2 UK 87

8.3.3 France 89

8.3.4 Germany 91

8.3.5 Spain 93

8.3.6 Italy 95

8.3.7 Russia 97

8.3.8 Rest of European Market 99

8.4 Asia-Pacific Market 2019-2026 by Country 101

8.4.1 Overview of Asia-Pacific Market 101

8.4.2 China 104

8.4.3 Japan 106

8.4.4 India 109

8.4.5 Australia 111

8.4.6 South Korea 113

8.4.7 Rest of APAC Region 115

8.5 South America Market 2019-2026 by Country 117

8.5.1 Argentina 120

8.5.2 Brazil 122

8.5.3 Chile 124

8.5.4 Rest of South America Market 126

8.6 Rest of World Market 2019-2026 by Country 127

8.6.1 Saudi Arabia 130

8.6.2 Iran 132

8.6.3 UAE 134

8.6.4 Other National Markets 136

9 Competitive Landscape 137

9.1 Overview of Key Vendors 137

9.2 New Product Launch, Partnership, Investment, and M&A 140

9.3 Company Profiles 141

Apple Inc. 141

Atheer, Inc. 143

Augmented Pixels 144

Aurasma 145

Blippar Ltd. 146

Catchoom Technologies, S.L. 147

Cinoptics 148


Google, LLC 150

HTC 151

Infinity Augmented Reality 152

Laster Technologies 153

Lumus Ltd. 154

Meta 155

Microsoft Corp. 156

Optinvent S.A. 157

Qualcomm Technologies Inc. 158

Rockwell Collins 159

Samsung Co Ltd. 160

Sieko Epson 161

Technical Illusions 162

Total Immersion 163

Universal mCloud Corp. (NGRAIN) 164

Vuzix Corp. 165

WeAR Studio 166

Wikitude GmbH 167

Zappar 168

10 Investing in Global Market: Risk Assessment and Management 169

10.1 Risk Evaluation of Global Market 169

10.2 Critical Success Factors (CSFs) 172

Related Reports and Products 175


……..and view more in complete table of Contents

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